So I see the end result as a projection on the windows (that should be tested first!!) in 2-3 different locations in the building. The projection consists of footage of people going through the mall (the ideal would be to have a live stream and project footage from the ground floor on the 2nd floor, or footage from the 2nd - on the front of the building etc. - so that people could perhaps see that they are being watched), and this is merged with footage of fish floating around. The fish will definitely make the image more appealing and attention grabbing...
I'm also open to any feedback and cooperation :)
Maybe some inspiration came from these guys, though it's very different as concept and execution. But I like this light way of presenting something important - http://www.luzinterruptus.com/

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